My family and my husband's family live in Salt Lake City so we travel back and forth from Provo a lot. Because of this, I pretty much have all the billboards along the way memorized. For the past year or so Ken Garff has been pushing the "We hear you" slogan with billboards like these:
According to the Ken Garff google plus profile and their mission is this:
"The message we're trying to convey is that our customers should expect a very different car-buying experience when visiting a Ken Garff dealership...We've learned, through extensive research with customers, that in most car-buying experiences, sales people do too much talking and not enough listening to customers. We're committed to providing an experience for our customers where they will not only want to come back to Garff to buy their next car, but to tell their family and friends how we listened and really helped them find just the right car for them." ( https://plus.google.com/104478314347265149108/about )
This sounds great but the message that I get is that they are putting others down in order to look like the better option. Maybe it's just the fact that I used to be an el ed major but I cannot tolerate people putting others down. It's one of the first things we teach our kids about kindness. I feel like you should be able to advertise your product without putting everyone else down. I understand that they didn't mean to have this effect (as shown in their statement above) but this is the message I am getting when I see these billboards.
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